England has introduced a sweeping ban on “buy one, get one free” offers for junk food and certain free drink refills, targeting supermarkets, large retailers, and online vendors. The measures, effective since October 2025, aim to address rising obesity rates, particularly among children.
The Department of Health and Social Care emphasized that obesity “robs children of the best possible start in life,” citing long-term health risks and financial strain on the National Health Service. The ban extends to free soda refills in restaurants and cafes, with some establishments displaying signs warning customers of restrictions on “low-sugar” soft drinks.
Further regulations will prohibit advertising for unhealthy foods and beverages on TV before 9 PM and online, starting in January. A government spokesperson described the steps as a “crucial move” to safeguard public health, while social media users expressed confusion over the new rules.
The policy includes a classification system targeting high-sugar and high-fat products like soda, candy, and potato chips, marking a significant shift in England’s approach to dietary regulation.
